7 Ways To Boost Your Business With Pinterest
How much time do you usually spend on Pinterest? It’s hard not to get sucked in, browsing photos of delicious food or fashion outfits or finding the latest inspiration. But savvy brands are also using Pinterest as a portal to transport their audience into their brand lifestyle.
The average Pinterest user spends about 14.2 minutes on the website daily and it’s easy to jump from pin to pin, making it an essential social channel for businesses to utilize. Since its launch in 2010, Pinterest has more than 75 million users. Although 92% of Pinterest users are women, the popularity for this platform has grown exponentially. More brands are adding this social network as a key pillar to their content marketing strategy, allowing businesses to build lasting relationships with their audience.
Here are a few best practices for business branding on Pinterest:
1. Utilize Rich Pins
While it’s important to categorize your pins correctly, it’s also vital to have a good description for your pins. Having a strong description will make your content more discoverable. Use strong keywords, mention your brand name and utilize hashtags (if needed). Another way for pins to stand out is to use rich pins. Rich pins are pins that include additional information right on the pin itself. Rich Pins can be categorized by movie, recipe, article, product or place. Some additional information that can be included is prices, location, recipes, ratings and more. Rich Pins allow the user to get most of their information right on the pin and can offer a clear sales opportunity.
2. Link Up to Drive Traffic
It’s crucial to add links to all the images you are pinning. If you’re pinning your own product, you want to make sure the product is linking back to the e-commerce site and to the correct product page. You don’t want to create a good board that doesn’t allow users to click back to your website. Pins are indexed by Google in order to drive traffic back to your website. Make sure to name your images correctly so that search engines can pick up your images, which will help with SEO.
3. Let Others Contribute
Build a community for your brand by creating group boards for your audience around your product or topic. Group boards allow other users to add content and value to your board. In order to do this, follow a user and then invite them to contribute to a specific group board. Target people and influencers within your industry and create brand advocates who are passionate about your brand and will spread the word about your brand and encourage others to share on your board. Group boards also help increase exposure and visibility to your page. The more people you invite to contribute, the better chance you have of more people discovering your page.
4. Utilize Evergreen Content
Pinterest content is much less time sensitive that most other social channels. A lot of content on Pinterest gets re-pinned over a period of time so it’s important to make your pin re-pinable over an extended period of time. While seasonal content is important for a brand, evergreen content also allows the brand to plan ahead and create content that can be used later. Pinterest pins often have a life span of a little over a week while a Facebook post can last about 80 minutes and a tweet can last around 18 minutes.
5. Pin Regularly
Even though Pinterest content doesn’t necessarily have an expiration date, it’s still important to regularly contribute to your boards. Aim to pin about five times per day but try not to pin more than 5 images within five minutes. It’s recommended to space your pins out equally instead of bombarding someone’s home feed with your pins. Adding and creating new boards is also an essential part of Pinterest. Add new boards to engage your audience and use creative names and descriptions to entice someone to follow your board. Don’t make it too generic or it won’t stand out from other boards that have the same name.
6. Be Engaging
Use your boards and pins to create conversations and engage with your audience. It’s simple to host a contest on Pinterest for your audience to participate in and contests are a great way to promote your page and get your brand name out there. Contest ideas can range from have users pin a specific photo of your product or asking users to create a new board that revolves around your brand. Contests are also a great form to ask for user-generated contest that you can repurpose for other boards.
7. Use Analytics Data
It’s important to visit your analytics page often to see what people love most from your Pinterest profile and how much traffic your site it getting. With Pinterest analytics, you can learn more about your audience, find out which pins are most engaging and repined, what kind of content your followers find most appealing and more. Analyze the data to get a better understanding and more insights into your audience and their interests and buying habits. Some other tools to use in addition to Pinterests’ own analytics are Tailwind, Curalate or Piquora.
By using Pinterest for your business, you are creating a lifestyle for your brand past its products. It’s not solely about your products or services anymore, but a deeper look for your audience to connect with you as a brand. With more opportunities ahead, brands continue to utilize Pinterest as they seek new ways to become more sharable and discoverable within the platform.
- How to Become a Hit on Pinterest, Using Pinterest Analytics
- 10 Fatal Pinterest Mistakes You Are Probably Making
- How to Drive Traffic from Pinterest