Increase Sales with Remarketing
Remarketing (or retargeting) allows you to place relevant advertising in front of targeted users who have previously visited your website. It is becoming one of the most used and most effective advertising techniques.
You can use traditional marketing and advertising to draw first-time visitors to your website. However, if they don’t make a purchase on the initial visit, you can use remarketing to bring them back to complete the conversion.
Even if you’re not using paid advertising methods to drive new visitors to your website, it’s still a very good idea to retarget your audience with relevant ad content to get them back to your website… if you don’t, you’re losing out on a lot of potential sales. Just look at the stats below!
Just in case you missed that, that’s 96% of first-time visitors are clicking off your site before converting!
These potential customers have already been exposed to, and are interested in your products or services. They just need a little guidance to get back to your website to complete the conversion.
One of our current advertising campaign’s for a client is seeing heavy traffic to one of their websites via targeted Facebook ads. While the click-through-rate (CTR) on the initial ads is already fairly high (anywhere from 2% to 3% for News Feed ads), we found that using remarketing and placing new ad variants in front of this audience a second time, the CTR more than TRIPLED, to as high as 10% in some cases!
The average cost-per-click (CPC) for this campaign is also much lower, and it is now much cheaper to drive these targeted users to the client’s website and get them to convert.
We’ve been working hard to perfect the art of remarketing, and if you have a great product or service, we’d love to help you grow your revenues! Please contact us HERE for a free consultation.
Also, there is a great infographic on Neil Patel’s blog, QuickSprout.com, which offers further insight into remarketing. Check it out and leave us a comment below or tweet us @ExcelerateM with your thoughts!