Case Study: How We Get $0.01 Engagements on Facebook Posts
In 2014, brands and businesses on Facebook had a significant challenge: to consistently and cost-effectively reach existing fans and continue driving high levels of audience engagement despite the changes being inflicted by Facebook. Facebook Fan Pages Algorithm Changes To make News Feeds less cluttered, Facebook […]
Will Instagram Overtake Twitter?
Examining the Pros and Cons for Businesses Looking around, it’s hard to miss that everyone is on his or her phone. Constantly. Are they texting? Probably. Are they emailing? Possibly. But what we do know is that they they are on social media. Americans between 18-64 spend on […]
Understanding Facebook Advertising Terms
Refer to This Infographic For a Quick Reference Facebook Glossary The lingo and technical terms used in social media marketing is often one of the most confusing parts of creating and exploring social media, especially advertising. Each platform has a specific set of terms used […]
Creating Value Based SEO for 2014
Google changed the rules of SEO in 2013. Today, SEO is a constantly moving target and nothing remains static. The days of being able to rank #1 without providing value are OVER! Ranking well is becoming more about providing meaning and value to visitors and […]
6 Common Social Media Myths (Debunked)!
Don’t Let Misconceptions Affect Your Social Media Marketing Strategy Although social media is now a hot topic and core strategy for marketing professionals, some traditionalists have shied away from developing a full-fledged social media marketing strategy for their company or brand due to some common […]