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Case Study: How We Get $0.01 Engagements on Facebook Posts

In 2014, brands and businesses on Facebook had a significant challenge: to consistently and cost-effectively reach existing fans and continue driving high levels of audience engagement despite the changes being inflicted by Facebook. Facebook Fan Pages Algorithm Changes To make News Feeds less cluttered, Facebook […]

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5 Key Questions to Ask Before Launching a Social Media Campaign

The end of 2014 is rapidly approaching and the start of a new year can mean big changes for businesses. The new year can set new goals, new business objectives and shifts in marketing strategies. The start of the new year is also a great time […]

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7 Ways To Boost Your Business With Pinterest

How much time do you usually spend on Pinterest? It’s hard not to get sucked in, browsing photos of delicious food or fashion outfits or finding the latest inspiration. But savvy brands are also using Pinterest as a portal to transport their audience into their […]

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Increase Sales with Remarketing

Remarketing (or retargeting) allows you to place relevant advertising in front of targeted users who have previously visited your website. It is becoming one of the most used and most effective advertising techniques. You can use traditional marketing and advertising to draw first-time visitors to […]

Will Instagram Overtake Twitter? Excelerate Media Blog

Will Instagram Overtake Twitter?

August 13, 2014 by Social Media No Comments

Examining the Pros and Cons for Businesses Looking around, it’s hard to miss that everyone is on his or her phone. Constantly. Are they texting? Probably. Are they emailing? Possibly. But what we do know is that they they are on social media. Americans between 18-64 spend on […]

Quick Reference Guide to Using Hashtags on Social Media

Quick Reference Guide to Hashtags and Social Media

April 11, 2014 by Social Media No Comments

Hashtags have become synonymous with social media. But apart from their “buzzword” status, hashtags can be a powerful tool to help drive social media campaigns and gain visibility. Hashtags were first used when Twitter launched in 2006, as a filing and keyword system. They were […]

7 Tips to Engage Your Instagram Audience

7 Tips to Engage Your Audience On Instagram

It’s no secret “the visual web” is taking over the internet and this shift is clearest on social media. The rise of visual-centric channels like Pinterest, Instagram, Snapchat, Vine and the prevalence of visual content on social media giants like Facebook and Twitter have signaled […]

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Top Five Web Tools to Create Awesome Content

March 24, 2014 by Social Media No Comments

Content is often the make it or break it element of a marketing and social media campaign. Great content is not only engaging, but is eye-catching, relevant, easily digestible and shareable across the web. Here are some of our top tools to tell your story […]

Social Media Roundup - March 7, 2014

Social Media Roundup – March 7, 2014

March 7, 2014 by News, Social Media No Comments

Happy March! We’re back this week, bringing you the next update of our Social Media Roundup series. Here are the latest headlines in social media this week: 1. Facebook Adds New Feature for Newsfeed  Facebook is updating the look of their newsfeed again; only this time, they’re […]

Social Media Roundup February 28, 2014

Social Media Roundup – February 28, 2014

We’re back this week, bringing you the next in our Social Media Roundup series. Here are the latest headlines in social media this week: 1. Tags on Brand Pages Viewable on the Timline Still scratching your head since your Facebook reach dropped? This new update […]